OOH Opportunity Analysis

Upload your store list and billboard inventory to analyze right-hand and left-hand reads

What This Tool Does:

  • Matches each billboard to its closest store using geographic distance
  • Calculates straight-line distance (miles) to the nearest store
  • Uses Google Maps Directions API to determine driving routes
  • Classifies each billboard as Right-Hand (RH), Left-Hand (LH), or Not Visible
  • Provides confidence ratings for each classification

Output Column Prefixes:

S_ - Store data columns (Store ID, Address, City, State, etc.)

B_ - Billboard data columns (original billboard inventory data)

A_ - Analysis columns (Distance, Read Side, Confidence, etc.)

Open Data Explorer to view existing results